Reviews continued to be a dominant theme in 2011. Ted Paff is the owner of CustomerLobby.com, a solution to help local businesses to get, manage and publish customer reviews. He is more familiar than most with all of the realities of SMBs and reviews as he lives and breathes them every day of his business life and most of the rest of his day as well. I know for a fact that he loses sleep pondering the many review related issues that affect him and his clients.
Here are a few topics and related articles that influenced my thinking in 2011 with respect to local business marketing and Google: